Blogging is simply putting your content on a different platform. It is not just a diary, a gimmick or cheap party trick.
But blogging for your MLM or network marketing business, or just about ANY business for that matter?
Though they certainly didn’t start out that way, blogs are incredibly useful content management systems when set up properly.
If you are marketing your MLM or network marketing business on the web and you don’t have a blog, you will always be beaten down by your competition.
You cannot get ahead by using the tools of Web 2.0 without a blog. Period.
Beyond a shadow of a doubt, blog content management systems are the darling of the search engines today, especially Google, the #1 search engine on the web.
A Blog platform allows you to do things no one else in your market can do with shopping cart and static sites.
Using the platform to publish online means you don’t just have a web site, you have a search engine magnet and an interactive community builder that will drive targeted, willing-to-buy visitors to your site.
There are numerous hosted blog programs out there, hosting a blog yourself takes more effort to be sure, but the advantages are significant. Not only can you do more customization, but you can also keep the blog web page on your own server to help promote your own domain.
I would suggest getting blog software that you can host and customize yourself. The one I use is WordPress.
- WordPress has a dedicated community of users that are constantly improving the out-of-the-box software.
- WordPress has hundreds of themes available for free download.
- WordPress has hundreds of plug-ins.
- Nothing beats WordPress when it comes to Tagging and Social Bookmarking. Plug-ins make tagging on your WordPress blog extremely easy.
Being a designer and control freak, I just love the Theme customization feature to make my blog exactly how I want it to look.
There you have it. Start blogging away right now at WordPress.com or WordPress.org.