The benefits of corporate blogging are numerous.
Blogging has been around since 1993, but really became mainstream in 1999. And the benefits of blogging have remained virtually unchanged since then.
I LOVE blogging and know you will too. Here’s why:
FREE lead generation – For me, putting my lead generation efforts on autopilot is the single biggest benefit of blogging.
Every word I write on my blog has the ability to show up in a search result at the most popular search engines like Google, Yahoo! and Bing…. in just days (maybe even in a few hours). And when a Google customer searches for words that also appear on my blog, I have an excellent chance to have that same visitor swing by my site FREE.
While my competitors are paying 50 cents… a dollar… or even up to $50.00 for each lead, getting the same precisely-qualified visitor to my blog at no charge is quite exciting.
That’s an amazing concept worth repeating…
… Every word you display on your blog is likely to show up in a Google search in hours (or even mere minutes). And when a Google search matches the words on your blog, there’s an excellent chance to have that same searcher click to read your entire blog post.
That means every time you write on your blog, you’re almost instantly scaling out your lead generation efforts. How awesome is that?
Gain international fame – Blogging positions yourself as the expert on the topic you choose to write about. It’s true. The fact that you’ve put your thoughts in writing is much more powerful than saying it out loud. And the more you blog, the more your “fans” (i.e. repeat visitors) are going to adore you.
Become an instant free agent – Another one of the many benefits of corporate blogging is it gives you instant “free agent” status. Just like a star football player.
When you name your blog with your actual name in the blog title, you retain ownership no matter where you blog from (or for whom you work for).
In today’s economic climate, odds are you’re not going to retire at the same company you’re currently employed with. But the good news is blogging virtually bulletproofs your job security. If your boss threatens to fire you or let you go, just remind him/her that the competition would LOVE to have you continue blogging for the away team.
Blogging is easy – And blogging today is easier than ever. The latest version of WordPress sets you back about 30 minutes to install. After that, you’re done. Time to blog. Internet marketing couldn’t be easier.
WordPress’ blogging software offers us hundreds (maybe even thousands) of “plugins”… almost always free software enhancements that adds additional features to your blog.
I currently use 8 plugins. These plugins help speed up the load time of my blog pages… display the best-matching corporate sponsors next to each blog post… and even handle the SEO work automatically.
The bottom line is no aspect of internet marketing delivers as many benefits as corporate blogging… and the best part is it’s all entirely FREE.